ethix digital

Do good, better

We help charities, ethical brands, and purpose-led businesses get results through digital marketing

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Our Services

What we do

We specialise in PPC, Paid Social, Tracking, Analytics and CRO. With a rigorous and data-driven approach, we have extensive experience in driving results through search and social channels.

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Paid Search

Google Ads, Google Ad Grants, Microsoft Ads.

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Paid Social

Meta, LinkedIn, Twitter, TikTok & more.

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Conversion Rate Optimisation

Test your way to improved conversion rates & happier users.

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YouTube Ads

Leverage Google's most powerful audience targeting.

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Display & Programmatic Ads

Connect with your audience at key moments across the internet.

Tracking & Analytics

GA4, Google Tag Manager, server side tracking, consent mode - we’ll set up and demystify it all.

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Creative strategy

We’ll provide you with the strategy to create high-performing creatives as well as simple supporting ads if you don’t have the resources.

Some of the wonderful people and causes that get us out of bed in the morning.

Wellcome logoEcologi logoBBC Maestro logoRipple Africa logoFussy logoGlynderbourne logoEvolve Organic Beauty logoCrowdfunder logo
Onboarding

The first 30 days of working with ethix

01. Kick Off

A series of calls to immerse ourselves and fully understand your business goals.

02. Quick Wins

Immediate performance improvements we can make right off the bat.

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03. Channel Audits

A thorough audit of performance to date to inform future strategy.

04. Tracking Review

To give you peace of mind that everything's working as it should.

05. Live Dashboard

Create a bespoke Looker Studio report to visualise all your KPIs.

06. Strategy Proposal

Off the back of the audit, we present all our exciting ideas for your accounts.

07. Builds, builds, builds

With strategy agreed, we put our heads down to build your new campaigns.

08. Launch & Optimise

Now the real hard work begins, with regular performance checks & optimisations.

Ready to get started?

Get in touch  
Testimonials

Don't just take our word for it...

“Ethix have been a fantastic partner for Wellcome!"

The team is super responsive and have built great relationships at all levels of the organisation and across the breadth of Wellcome’s activities. They’re adept at managing a range of projects simultaneously and their strategic recommendations have helped us get the most from our paid marketing activity, as well as helping us to shape and define our marketing objectives. Ethix have developed an accessible, tailored training programme which has helped embed an understanding digital marketing; this is in addition to their comprehensive reporting and campaign wrap-up sessions which have given us a holistic overview of performance.

They’ve delivered efficiencies and strong results to reach our targets. The team brings exceptional experience and enthusiasm to running our digital advertising.

Elizabeth Atkin
Head of Digital Marketing

"Ethix have been a revelation for Ecologi"

Ethix hit the ground running, built a concrete strategy and campaign foundations that we can scale up over time, allowing us to launch in new markets and on new channels. We’ve seen really good improvements in results and their reporting method makes understanding key trends very simple. It’s been an utter pleasure to work with them.

Ethix Digital has been a revelation for Ecologi, building a concrete strategy that we can scale up over time. It’s been an utter pleasure working with them.

Ian Hambleton
Co-founder at Ecologi

"Working with Ethix has been brilliant!"

In challenging times, ethix have delivered efficiencies and strong results to reach our targets. The team brings exceptional experience, consideration and enthusiasm to running our digital advertising on Meta and Google. Ethix has really understood our business and our partnership continues to go from strength to strength - we can't recommend them highly enough!

They’ve delivered efficiencies and strong results to reach our targets. The team brings exceptional experience and enthusiasm to running our digital advertising.

Emily Muffett
Marketing & eCommerce Director at Evolve

"The team at Ethix are fantastic to work with"

They are real experts in the paid digital space and articulate results and data brilliantly. We have seen a marked improvement in performance of our CPC campaigns since working with them over the past couple of years.

Ethix are real experts in the paid digital space and articulate results and data brilliantly. We have seen a marked improvement in our CPC campaigns since working with them over the past couple of years.

Lucy Lomas
Head of Marketing at Crowdfunder

"Working with Ethix has been transformative for Debate Mate!"

Over the past 2 years of our partnership, we have been blown away by their professionalism, responsiveness and expertise. Our paid advertising strategy went from chaotic and ineffectual to focussed and data-driven with the help of their team. Following extensive creative testing and campaign optimisations, we saw significant improvements to ad performance and consequently strong growth in new customer acquisition. Not only are they great at what they do, they’re also a delight to work with and a pleasure to get to know - we couldn’t recommend them more

Ethix Digital has been a revelation for Ecologi, building a concrete strategy that we can scale up over time. It’s been an utter pleasure working with them.

Hester Cameron
Communication & Marketing Lead

“It’s been a pleasure to work with Ethix!"

Highly reliable, knowledgeable and flexible, the service ethix provide is great value for money. They are excellent at breaking down complex data into simple and digestible insights, helping to deepen our knowledge of digital marketing and improve our content offering.

Perhaps the most notable thing is that it has consistently felt more like a partnership where we are both working in tandem towards a common goal! It is clear that it is more than just business for the team.

They’ve delivered efficiencies and strong results to reach our targets. The team brings exceptional experience and enthusiasm to running our digital advertising.

Lewis Tibbs
Senior Digital Communications Officer

“I’d recommend them every day of the week!"

Joe and the team at ethix digital are brilliant at understanding your needs and building robust campaigns to match. All activity is always clearly explained, monitored and refined and the regular in-depth reports and analysis save me so much time.

They’ve delivered efficiencies and strong results to reach our targets. The team brings exceptional experience and enthusiasm to running our digital advertising.

Neil Hart
Head of External Engagement & Operations at South Bank Innovation

"They feel like part of our team"

We have been working with Ethix since 2020. We really look forward to our weekly calls. They guide us on ad creatives and explain in simple terms how our campaigns are doing on social media and Google so that we all understand. With their expertise, the right people are finding us and we are receiving more support.

We have been working with Ethix since 2020. They guide us on ad creatives and explain in simple terms how our campaigns are doing on social media and Google.

Nikki Khoram
Corporate Partnerships Manager at Ripple Africa

"Ethix has truly felt like an extension of our team"

Having a reliable agency is vital. Ethix are super responsive and have provided a wealth of data and insight into our audiences & campaigns. We’ve been able to scale significantly whilst working with them as well as learn more about what messaging and creatives work for our target customers. I would not hesitate to recommend working with them if you’re looking for performance marketing specialists.

Ethix has truly felt like an extension of our team. We’ve been able to scale significantly whilst working with them. I would not hesitate to recommend them if you’re looking for performance marketing specialists.

Katherine Stennett
Co-Founder at Myota

"I would highly recommend working with them."

Gwenno and the team have been brilliant to work with, incredibly adaptive, informative and thorough. They’re supportive, flexible and reliable.

Gwenno and the team have been brilliant to work with, incredibly adaptive, informative and thorough. They’re supportive, flexible and reliable all of which is integral for small businesses.

Cloe Cassandro
Founder at Cloe Cassandro

"Working with Gwenno and Joe  has been incredibly insightful."

We were able to use learnings they provided on the most successful copy and images, in our other areas of work which was really valuable across the organisation. They are always prompt, organised and professional.

Gwenno and the team have been brilliant to work with, incredibly adaptive, informative and thorough. They’re supportive, flexible and reliable all of which is integral for small businesses.

Francesca Rutherford
Fundraising Senior Manager at Ethiopiaid
The agency

The founders behind ethix

Having previously headed up teams at Brainlabs, Gwenno, Kate and Joe set up ethix to bring cutting edge performance marketing to the very best causes around the world.

Kate Belfoder, Co-Founder

Kate Belford

Co-Founder
As a Group Account Director at Brainlabs, Kate managed a team of over 20 people. At ethix she’s applied her Paid Search and Social prowess to sustainable brands and charities alike, helping drive long term results.

Joe Brownrigg, Co-founder

Joe Brownrigg

Co-Founder
As the 4th member of the Brainlabs US team, Joe experienced the rapid growth of one of the UK’s best media agencies first hand. With a history of managing multi-million pound budgets, Joe took his strategic expertise and brought it to a wide range of people and planet-saving initiatives.
Gwenno Jones, Co-founder

Gwenno Jones

Co-Founder
Oxford educated, Gwenno’s expertise now spans Paid Search, Social & Display, working on a mix of ecommerce, charity, event, education & B2B clients. She is also the agency's tracking expert and oversees data & reporting projects.