We help purpose-led organisations do good, better
From charities to ethical brands to arts and cultural institutions, we drive impact through performance marketing
What we do
We specialise in Paid Social and Paid Search, focussing on driving what matters most: real impact. We do this through a mix of robust data-infrastructure, continuous testing frameworks, and a wealth of insight from other purpose-led organisations.
Some of the wonderful clients and causes that get us out of bed in the morning.
Onboarding with ethix
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01. Audit & strategy
Comprehensive channel audits to identify opportunities and inform our strategy.
02. Data quality review
Our Head of Data assesses your data infrastructure and opportunities to align platform performance with true organisational KPIs.
03. Bespoke dashboarding
We build a Data Studio dashboard tailored to your needs and KPIs in clear, accessible views.
04. Notion intelligence hub
We use Notion to house all your reports, test results, call notes (and more) to centralise account knowledge.
05. Enhance naming conventions
After a joint exercise to identify your target audiences' key motivations, barriers and triggers, we design a naming convention for deep creative intelligence.
06. Testing framework
We decide on the best framework for continuous creative testing, while identifying future high-impact tests to answer key questions.
07. Build or restructure
Ensure your accounts are set up to maximally benefit from platform machine-learning.
08. Grow your impact
Now the real work begins. Regular actions-focussed reporting keeps us aligned on driving impact and becoming embedded, long-term partners.
Don't just take our word for it...
“Ethix have been a fantastic partner for Wellcome!"
The team is super responsive and have built great relationships at all levels of the organisation and across the breadth of Wellcome’s activities. They’re adept at managing a range of projects simultaneously and their strategic recommendations have helped us get the most from our paid marketing activity, as well as helping us to shape and define our marketing objectives. Ethix have developed an accessible, tailored training programme which has helped embed an understanding digital marketing; this is in addition to their comprehensive reporting and campaign wrap-up sessions which have given us a holistic overview of performance.
They’ve delivered efficiencies and strong results to reach our targets. The team brings exceptional experience and enthusiasm to running our digital advertising.
"Ethix have been a revelation for Ecologi"
Ethix hit the ground running, built a concrete strategy and campaign foundations that we can scale up over time, allowing us to launch in new markets and on new channels. We’ve seen really good improvements in results and their reporting method makes understanding key trends very simple. It’s been an utter pleasure to work with them.
Ethix Digital has been a revelation for Ecologi, building a concrete strategy that we can scale up over time. It’s been an utter pleasure working with them.
"Working with Ethix has been brilliant!"
In challenging times, ethix have delivered efficiencies and strong results to reach our targets. The team brings exceptional experience, consideration and enthusiasm to running our digital advertising on Meta and Google. Ethix has really understood our business and our partnership continues to go from strength to strength - we can't recommend them highly enough!
They’ve delivered efficiencies and strong results to reach our targets. The team brings exceptional experience and enthusiasm to running our digital advertising.
"The team at Ethix are fantastic to work with"
They are real experts in the paid digital space and articulate results and data brilliantly. We have seen a marked improvement in performance of our CPC campaigns since working with them over the past couple of years.
Ethix are real experts in the paid digital space and articulate results and data brilliantly. We have seen a marked improvement in our CPC campaigns since working with them over the past couple of years.
"Working with Ethix has been transformative for Debate Mate!"
Over the past 2 years of our partnership, we have been blown away by their professionalism, responsiveness and expertise. Our paid advertising strategy went from chaotic and ineffectual to focussed and data-driven with the help of their team. Following extensive creative testing and campaign optimisations, we saw significant improvements to ad performance and consequently strong growth in new customer acquisition. Not only are they great at what they do, they’re also a delight to work with and a pleasure to get to know - we couldn’t recommend them more
Ethix Digital has been a revelation for Ecologi, building a concrete strategy that we can scale up over time. It’s been an utter pleasure working with them.
“It’s been a pleasure to work with Ethix!"
Highly reliable, knowledgeable and flexible, the service ethix provide is great value for money. They are excellent at breaking down complex data into simple and digestible insights, helping to deepen our knowledge of digital marketing and improve our content offering.
Perhaps the most notable thing is that it has consistently felt more like a partnership where we are both working in tandem towards a common goal! It is clear that it is more than just business for the team.
They’ve delivered efficiencies and strong results to reach our targets. The team brings exceptional experience and enthusiasm to running our digital advertising.
“I’d recommend them every day of the week!"
Joe and the team at ethix digital are brilliant at understanding your needs and building robust campaigns to match. All activity is always clearly explained, monitored and refined and the regular in-depth reports and analysis save me so much time.
They’ve delivered efficiencies and strong results to reach our targets. The team brings exceptional experience and enthusiasm to running our digital advertising.
"They feel like part of our team"
We have been working with Ethix since 2020. We really look forward to our weekly calls. They guide us on ad creatives and explain in simple terms how our campaigns are doing on social media and Google so that we all understand. With their expertise, the right people are finding us and we are receiving more support.
We have been working with Ethix since 2020. They guide us on ad creatives and explain in simple terms how our campaigns are doing on social media and Google.
"Ethix has truly felt like an extension of our team"
Having a reliable agency is vital. Ethix are super responsive and have provided a wealth of data and insight into our audiences & campaigns. We’ve been able to scale significantly whilst working with them as well as learn more about what messaging and creatives work for our target customers. I would not hesitate to recommend working with them if you’re looking for performance marketing specialists.
Ethix has truly felt like an extension of our team. We’ve been able to scale significantly whilst working with them. I would not hesitate to recommend them if you’re looking for performance marketing specialists.
"I would highly recommend working with them."
Gwenno and the team have been brilliant to work with, incredibly adaptive, informative and thorough. They’re supportive, flexible and reliable.
Gwenno and the team have been brilliant to work with, incredibly adaptive, informative and thorough. They’re supportive, flexible and reliable all of which is integral for small businesses.
"Working with Gwenno and Joe has been incredibly insightful."
We were able to use learnings they provided on the most successful copy and images, in our other areas of work which was really valuable across the organisation. They are always prompt, organised and professional.
Gwenno and the team have been brilliant to work with, incredibly adaptive, informative and thorough. They’re supportive, flexible and reliable all of which is integral for small businesses.
The team behind ethix
Having previously headed up teams at Brainlabs, Kate and Joe set up ethix to bring the best of performance marketing to the very best causes around the world.
