This week, Bing announced that free shopping listings will be launched this month(length: medium). As with Google, these will first roll out in the US, but will eventually be available in the UK.
Meanwhile, Metric Theory reviewed Google free shopping performance(length: medium). The note that volume varies between clients (with free shopping’s contribution ranging between 0.2% to 28% of organic sessions), and also that the reach of organic shopping may expand with the number of SKUs available.
Search Engine Journal summarised ways to combine search and social audience strategies(length: long). They recommend making a remarketing audience in Google consisting exclusively of users who clicked Facebook ads, and vice versa. It’s worth noting that you can gather a lot of these insights already within Google Analytics, but definitely still worth testing.
Facebook announced that businesses will now be able to host paid online events on the platform (length: long). Designed to help small businesses, Facebook have said that they won’t charge fees for this service for at least a year.
In other news:
- Google’s performance planner has had a few updates (length: medium), including the ability to support shared budgets, share views with other users, and also account for conversion delay.
- Market finder has also had a COVID-related page added.
- Google is renewing it’s deal with Mozilla, meaning that it will remain the default search engine on Firefox (length: long)
- Microsoft Advertising Editor has had a new update, including recommendations and campaign level audience targeting (length: medium)
- Finally, iPullRank released a beginner’s guide to Google Search Console (length: long).