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Weekly Digital Marketing News Round-Up | August 21st

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This week, Bing announced that free shopping listings will be launched this month(length: medium). As with Google, these will first roll out in the US, but will eventually be available in the UK.

Meanwhile, Metric Theory reviewed Google free shopping performance(length: medium). The note that volume varies between clients (with free shopping’s contribution ranging between 0.2% to 28% of organic sessions), and also that the reach of organic shopping may expand with the number of SKUs available.

Search Engine Journal summarised ways to combine search and social audience strategies(length: long). They recommend making a remarketing audience in Google consisting exclusively of users who clicked Facebook ads, and vice versa. It’s worth noting that you can gather a lot of these insights already within Google Analytics, but definitely still worth testing.

Facebook announced that businesses will now be able to host paid online events on the platform (length: long). Designed to help small businesses, Facebook have said that they won’t charge fees for this service for at least a year.

In other news:

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