This week, top news has revolved around Apple’s tracking updates. But first, our favourite blogs from the week:
- Google has started showing ads on local profiles as part of a pilot programme (length: medium). This change has spiked some initial concern, as businesses are unable to opt out from these third-party ads.
- Search Engine Journal put together a list of 25 facts about Pinterest (length: long), including demographic insights (the platform is used by 72% of users are women, and 48% of users are shopping on the site). All useful points to consider if you’re planning to use the platform.
- The Google bot can add products to cart while crawling your site (length: short). This is necessary if you’re running shopping ads. It’s not an issue – but may explain some abandoned carts.
- Google is becoming more aggressive with YouTube search ads (length: short)
- Google revealed that explanations beta will soon be available for campaigns using smart bidding (length: long).
- Some tips for streamlining your Google Ads account (length: medium), from Search Engine Journal
Apple further restricts tracking
Last week, Apple announced iOS14, and with it massively restricted the ability of advertisers to track performance of apps. Forbes(length: long) does a fantastic job of summarising the change and its impact. In summary, users will be faced with a pop-up when opening an app, allowing users to quickly opt out of any tracking.
The SKAdNetwork will allow some tracking of iOS apps, without sharing any user-specific information. If you’re running ads for any iOS apps, make sure that you are set-up before iOS14 rolls out in September.
September will also bring an updated version of Safari. There was originally a rumour that this would prevent Google Analytics tracking, which has now been disproven(length: medium). However, the update will mean that blocked third party tracking will be flagged to the user(length: medium), which can make a site seem untrustworthy. It’s worth having a spring-clean of your tracking ahead of the date – you can check what your site will look like using the beta version of Mac OS Big Sur.