Our top blogs from this week
- Instagram announced a new shopping policy (length: short), designed to make the platform accessible to smaller retailers. In summary, the key requirement is that you must link products to a website or storefront that you own.
- Continuing the expansion of shopping into other surfaces across Google, Search Engine Land announced that you can now advertise products in TrueView for action (length: medium). This feature will allow you to expand your call to action to show your bestsellers, in-app.
- Even some of the best advertisers have an imperfect Google Analytics set-up. Search Engine Journal shared this article (length: long), which identified some common problems and how to fix them.
- Moz shared some ideas for how retailers can cope with unexpected trends as a result of COVID (length: long), especially keeping customers where you have low stock.
- Instagram announced a new shopping policy (length: short), designed to make the platform accessible to smaller retailers. In summary, the key requirement is that you must link products to a website or storefront that you own.
- Continuing the expansion of shopping into other surfaces across Google, Search Engine Land announced that you can now advertise products in TrueView for action (length: medium). This feature will allow you to expand your call to action to show your bestsellers, in-app.
- Even some of the best advertisers have an imperfect Google Analytics set-up. Search Engine Journal shared this article (length: long), which identified some common problems and how to fix them.
- Moz shared some ideas for how retailers can cope with unexpected trends as a result of COVID (length: long), especially keeping customers where you have low stock.
Also in the news
- Stop Hate for Profit has been growing momentum. A number of major retailers, including Ben & Jerry’s and Patagonia have joined a Facebook boycott, demanding stricter rules against racist and hateful content – see their specific demands here.
- Google’s ad revenue forecast for 2020 is set to drop for the first time ever.
- Google’s former Google Ads chief has announced Neeva – an ad free subscription search engine, designed to compete with Google.
- Meanwhile, Google has launched Keen – a potential Pinterest competitor. Should it be successful, the ability to gather social signals will be a boost to Google targeting across the whole network.
- Finally, in an effort to continue to fight misinformation, Google has added a “fact check” label to image results.
