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Weekly Digital Marketing News Round-Up | September 18th

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Google updates shopping to support local traffic

Google has added a new local stores card to shopping, as well as increasing the prominence of the nearby filter and curbside and in-store pick up annotations (length: long). As Search Engine Land highlights, the ability to bridge the online to offline shopping experience gives Google an edge over Amazon this holiday season (length: long).

As these insights from Think With Google show, since COVID people have increasingly searched for live information about their local shops, demonstrating the wider context of Google’s latest update (length: long).

Custom audiences are now available

Custom affinity and custom intent audiences are now combined into a single targeting option called custom audiences (length: medium). The important thing to highlight is that targeting uses OR rather than AND commands.

Facebook expands brand safety controls

This week, Facebook announced additional limitations that advertisers can place on in-stream placements (length: long). SocialMediaToday summarised the changes here (length: medium), and also rightfully highlighted that Facebook hasn’t shared how it will define these new categories available for advertisers to exclude (gaming, news, politics etc.).

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